Does The Loading Time of a Page Affect SEO? Is a Score of 100 out of 100 on Insights Essential?

 The short answer is that the speed of a page does impact search engine optimization. Since Google released its Algorithm Speed Update, it has become increasingly clear that page speed is a direct factor in rankings. However, speed can also indirectly affect rankings by increasing the bounce rate and decreasing dwell time. This is how it works.

The needs of the users are prioritised at Google. According to studies conducted by Google, the typical loading speed of 3G networks is very slow. They also demonstrate that users leave the website after approximately three seconds have passed. This indicates that they have a poor experience, and Google does not like to rank websites that provide a poor user experience.

You must always keep in mind that the unit of measurement for speed is not points from 0 to 100 but rather seconds. PageSpeed Insights is a tool that can assist you in increasing your site's speed; however, the score that you receive from using this tool is not necessarily indicative of anything in the real world.

Why?

Because a, expert Freelance SEO services in Mumbai cannot say for certain whether or not Google takes into account a page's score when determining its position in search results. Does Google keep track of time in seconds? Does it take into account the score?

Who can say...

On the other hand, I've seen websites with a perfect page speed score rank poorly, while websites with a score of less than 50 rank very well (#YouTube).

Having said that, you need to take into consideration how Google conducts these tests. We are unsure of the location from which the tests are conducted. Is your server located in Romania, and Google performs testing on it using a 3G connection in the United States? Therefore, it is reasonable to anticipate slow travel speeds.

However, for the sake of the user, you should prioritise the loading time. Additionally, you shouldn't rely solely on PageSpeed Insights to conduct the test. If you read this article all the way to the end, I'll show you a couple of tools that you can use to test how quickly your website loads from various locations around the world.